![]() ![]() But to accomplish that, it meant turning the ship in a different direction. We felt the styles he created were much better suited to a boutique market. Our sun line designer, Jerome Mage, is a world-renowned eyewear designer. The action sports industry has been on a steady sales decline for years, so after my wife (Alison) and I acquired IVI, we determined that IVI’s proper place in the eyewear space is in the lifestyle segment. IVI was started as an action sports-centric brand. Oh my gosh, NO! Our experience has been the classic story of the struggles of brand building. Overall, has it been relatively smooth? If not, what were some of the struggles along the way? IVI sunglasses are unique yet, wearable and timeless.All IVI sunglasses are prescription friendly.These same lenses are found in Chrome Hearts brand eyewear costing upwards of $2,000. They provide 100% UVA, UVB and Blue light protection with precise clarity. The Carl Zeiss lenses are ultra-premium, impact resistant and optically pure.The foundation for the IVI product line: distinctive, innovative handcrafted designs made from premium materials such as Italian acetates from Mazzucchelli 1849, aerospace grade aluminum and industry defining lenses from Carl Zeiss.IVI Vision is a premium independent eyewear brand that is designed in California and handcrafted in Italy. So, before we jump into specific questions about the practice, why don’t you give our readers a few quick bullet points about you and your story. Today we’d like to introduce you to Patrick Moriarty. ![]()
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